As Client Service Director, I led the agency team in delivering comprehensive 360-degree marketing solutions for E.ON, encompassing digital, traditional, and performance marketing channels. My role included managing the client relationship, driving strategic initiatives, and ensuring the seamless execution of multi-channel campaigns designed to elevate E.ON’s brand presence and customer engagement.

Among the highlights of this collaboration was the development of a high-impact TV spot and a targeted radio campaign, supported by an integrated marketing strategy across digital and offline channels. Additionally, we developed a Power BI marketing dashboard to provide real-time campaign insights and performance tracking for data-driven decision-making.

Key Responsibilities and Achievements:

• Client Relationship Management: Served as the primary point of contact for E.ON, building a strong, trust-based partnership to align projects with strategic objectives.

• 360-Degree Campaign Development: Directed the creation and execution of integrated campaigns, including TV, radio, digital, social media, and performance marketing components.

• TV and Radio Production: Oversaw the production of a high-quality TV spot and coordinated the strategic rollout of radio ads to support campaign objectives.

• Performance Marketing: Managed data-driven digital campaigns to optimize ROI, leveraging analytics to guide decision-making and maximize performance.

• Strategic Consulting: Provided actionable insights to shape campaigns and align them with E.ON’s long-term goals for innovation and sustainability.

• Creative Direction: Collaborated with creative teams to ensure consistent messaging and high-quality content across all touchpoints.

• Budget and Timeline Management: Delivered projects on time and within budget while maintaining the highest standards of quality.

Skills Utilized:

• Integrated Marketing Expertise: Successfully managed complex multi-channel campaigns that combined traditional and digital strategies.

• Leadership and Collaboration: Led cross-functional teams to deliver cohesive marketing solutions tailored to E.ON’s unique needs.

• Performance Analysis: Monitored and optimized campaign performance using key metrics to ensure measurable success.

• Creative Production: Coordinated the development of compelling TV and radio content, ensuring alignment with the overall campaign strategy.

• Project and Stakeholder Management: Maintained clear communication with all stakeholders to drive alignment and project success.

The result of these efforts was a series of impactful, cohesive marketing campaigns that reinforced E.ON’s position as an innovative leader in the energy sector while driving significant engagement and measurable performance improvements across channels.