As the Project Manager, I led the complete relaunch of the corporate website corporate.hartmann.info and the global product and service platform hartmann.info. In this role, I was responsible for managing an interdisciplinary agency team, including UX/UI designers, content specialists, and digital strategists.
My primary goal was to modernize the platforms, both technically and visually, to ensure the HARTMANN brand and its services were effectively represented in the digital space. I developed and implemented the overarching project strategy while ensuring all milestones were achieved on time and within budget.
Key Responsibilities and Achievements:
Team Leadership: Coordinated an agency team of over 10 professionals, ensuring seamless workflows and clear communication across departments.
• Project Planning and Management: Created detailed project timelines, monitored budgets, and managed risks effectively.
• Stakeholder Management: Collaborated closely with internal teams and external stakeholders to gather requirements, integrate feedback, and align project goals.
• Content Migration: Directed the migration of extensive content, optimizing it for both SEO and user experience.
• UX and UI Optimization: Ensured a modern, user-friendly design in close collaboration with UX designers.
• Testing and Launch: Organized and executed thorough testing phases to guarantee flawless functionality and performance before the go-live.
Skills Utilized:
• Agile Project Management: Successfully implemented agile methodologies such as Scrum and Kanban to enable flexible and efficient project workflows.
• Leadership and Communication: Guided the team with clear vision and proactive support throughout all project phases.
• Technical Expertise: Collaborated with development teams to integrate modern web technologies and standards.
• Strategic Planning: Designed a comprehensive roadmap for the relaunch that aligned with both short- and long-term business goals.
• SEO and Content Strategy: Enhanced website content to improve visibility and provide an engaging user experience.
The project resulted in a modern, future-ready digital presence for the HARTMANN Group, significantly improving brand perception and user engagement.