As the Project Manager, I led the development and implementation of an innovative eDetailing App for HARTMANN, designed to enhance the sales process for medical products in international markets. In this role, I managed an interdisciplinary team consisting of UX/UI designers, developers, and Salesforce experts to create a powerful digital tool tailored to the needs of HARTMANN’s sales representatives.
This project required a seamless integration of cutting-edge technology with a user-centered approach to ensure that the app not only met technical requirements but also provided a smooth and efficient user experience.
Key Responsibilities and Achievements:
• Team Leadership: Directed a cross-functional agency team, ensuring alignment between design, development, and client expectations.
• Salesforce Integration: Oversaw the technical integration of the eDetailing App with Salesforce to provide real-time data and insights for sales teams.
• User Experience Design: Collaborated closely with UX designers to create an intuitive interface tailored to the needs of sales representatives in the healthcare sector.
• Content Strategy: Organized and optimized medical product information for interactive presentations, ensuring clarity and accessibility for users.
• Testing and Deployment: Managed the testing phases to guarantee functionality, performance, and user satisfaction before the global rollout.
• Stakeholder Management: Acted as the primary point of contact for HARTMANN’s internal stakeholders, aligning project deliverables with strategic business objectives.
Skills Utilized:
• Digital Project Management: Expertise in planning, coordinating, and executing complex digital projects on an international scale.
• Technical Integration: Deep understanding of CRM systems and their application in digital sales tools, ensuring a seamless integration with Salesforce.
• UX/UI Optimization: Prioritized user-centric design principles to ensure the app’s adoption and usability by the sales team.
• Agile Methodologies: Applied agile frameworks like Scrum to maintain flexibility and adaptability throughout the development process.
• Strategic Consulting: Provided strategic insights to align the eDetailing App with HARTMANN’s global sales strategy.
The eDetailing App revolutionized the way HARTMANN’s sales representatives present and sell medical products, delivering a streamlined, data-driven, and interactive sales experience that has been successfully deployed across international markets.
